Grow Through a Channel Without Multiplying the Work
Selling through resellers is the fastest way to add customers and the fastest way to add operational chaos. Each partner wants their own branding, their own margin and their own catalog. Every one of those wants, handled manually, becomes a spreadsheet, a separate portal, or a monthly reconciliation nobody enjoys.
Hybr® makes the channel a structure rather than a workaround. You publish a service once. Each tier below you gets a white-labelled portal, its own price list within the floor you set, and its own customers — while you keep visibility of the entire chain and settle every layer in one run.
What each reseller gets
- A white-labelled marketplace. Their brand, their domain, their catalog — built from a subset of what you publish, not a separate system they have to maintain.
- Their own pricing. A rate card they control within the floor you set, so they can compete in their market without undercutting yours.
- Their own customers. Onboarding, provisioning and day-to-day support sit with the reseller, under role-based access that keeps tenants separated.
- Their own invoices. Each tier bills the layer beneath it. Nobody sees the layer above.
What you keep
- Hierarchical visibility. Revenue, consumption and customer counts roll up by tier, by reseller and by end customer — so channel performance is a report, not a request.
- A price floor. Margins are configured, not negotiated per deal, and no tier can sell beneath the floor you set.
- One settlement run. Each tier is paid its own margin from the same run, on the same rated usage.
- Control of the catalog. You decide which services each tier may resell, and withdraw one without renegotiating anything.
Built for the Microsoft CSP channel
Indirect providers carry a specific burden: NCE terms, Partner Center relationships and GDAP all have to hold while resellers operate independently. Hybr® handles the CSP hierarchy alongside your own services, so a reseller can sell Microsoft licences, your managed services and cloud consumption from one catalog and one invoice. See Microsoft CSP and CSP Billing Ultimate.
Who this is for
- Microsoft CSP indirect providers supporting a reseller base under NCE.
- Distributors operating two or more tiers beneath them.
- Cloud providers and telcos reaching regional markets through local partners.
Frequently asked questions
How many reseller tiers are supported?
The hierarchy is multi-level rather than fixed at two. A distributor can sit beneath you with resellers beneath them, each with its own margin, branding and customer base, and reporting rolls up through every level.
Can resellers use their own branding?
Yes. The portal, the marketplace and the invoices can be white-labelled per tier, so the end customer sees the reseller they bought from rather than you.
Can a reseller undercut our pricing?
Not below the floor you configure. Each tier sets its own uplift within the boundaries you define, so pricing freedom and margin protection coexist.
Who invoices the end customer?
The reseller who sold to them. Each tier bills the layer directly beneath it, and settlement pays every tier its own margin from the same rated usage.
Can we see what is happening further down the chain?
Yes. Revenue, consumption and customer activity roll up by tier and by reseller, so you can see which partners are growing and which services move, without asking anyone for a spreadsheet.
Does this work for Microsoft CSP under NCE?
Yes. The CSP hierarchy, NCE subscription terms and Partner Center relationships are handled alongside your own services, so one reseller invoice can carry Microsoft licences and your managed services together.
Related: Pricing & Rate Management · Onboarding & Lifecycle Management · Self-Service Portal · Reseller Management on Commerce & Billing · Microsoft CSP
Map your channel
Bring your tier structure and one partner you would like to onboard. We will model the hierarchy, the margins and the settlement, and show you what each party would see.